Why Osmosis exists.
I’ve been a pool guy in Phoenix since 2003 — over 20 years now. In 2014 I founded Skimmer.
At the time I was running my own company out of a three-ring binder — losing customer history as we grew, and wasting time trying to remember what happened at a pool three weeks ago. So I built something better.
I’m proud of what we built there. I no longer own Skimmer and I have no involvement with the company, and I’m glad it exists — a lot of pool companies have found it useful over the years. That was always the goal. I just never stopped thinking there was much more we could do.

The world has changed.
AI has changed what software can do. For the first time in a long time, I think our industry is due for another major leap forward.
So I’m doing it again.
What still gets in the way
The same problems, at almost every company.
- Information scattered across different systems.
- Customer history buried.
- Equipment knowledge living in a technician’s head.
- Homeowners disconnected from what’s happening in their own backyard.
- Companies spending more time managing information than using it.
I think we can do better.
The idea
A company should understand itself the way its best technician understands a pool.
Completely, and continuously. Not a list of stops and a stack of invoices — a living record of every pool you serve: what’s on the pad, how the water moves, what was promised, what usually fails, what it should cost.
When the office, the technician, and the homeowner all understand the same pool, the work gets calmer and the business gets stronger.
Where it is now
Osmosis is in private beta.
I’m looking for a small group of pool companies that want to help shape what comes next.
I’m not looking for people who want perfect software. I’m looking for people who want to help build it.
If you’ll give honest feedback, tell me when something sucks, tell me when something’s great, and help push the industry forward, I’d love to hear from you.
— Ethan, Founder, Osmosis